The debate about who is the bigger brand between Lionel Messi and Cristiano Ronaldo has been ongoing for years. Both players are incredibly talented and have numerous accolades to their names. However, when it comes to brand value, there are a few factors to consider.
One of the most crucial factors to consider when discussing the brand value of a player is their social media presence. In this regard, Ronaldo is the clear winner. The Portuguese superstar has over 500 million followers across all social media platforms, including Twitter, Instagram, and Facebook. Messi, on the other hand, has around 250 million followers across these platforms. It’s worth noting that Ronaldo is also the most followed person on Instagram, with over 300 million followers.
Another factor to consider is the endorsement deals that both players have. Ronaldo has signed numerous high-profile deals over the years, including partnerships with Nike, Coca-Cola, and Tag Heuer. According to Forbes, Ronaldo earned $70 million from endorsements alone in 2020. Messi, on the other hand, has deals with Adidas, Pepsi, and Huawei, among others. However, his endorsement earnings in 2020 were only $32 million, less than half of Ronaldo’s.
When it comes to social impact, both players have made significant contributions. Ronaldo has been involved in various charitable initiatives, including donating $1.5 million to help fight the COVID-19 pandemic. Messi, on the other hand, has established his own foundation to help underprivileged children in Argentina and around the world.
In terms of on-field success, both players are among the greatest of all time. Messi has won numerous individual awards, including seven Ballon d’Or trophies. Ronaldo has also won five Ballon d’Or trophies and has won the UEFA Champions League five times with two different clubs.
In conclusion, when it comes to brand value, Ronaldo is considered the bigger brand of the two. He has a massive social media following, numerous high-profile endorsement deals, and a strong social impact. However, both players are incredibly successful and have made significant contributions to the world of football. It’s ultimately up to individual preference to decide who is the greater player, but in terms of brand value, Ronaldo comes out on top.