Cristiano Ronaldo, the Portuguese football player, is one of the most famous athletes in the world. He has won numerous awards, including five Ballon d’Or titles, four European Golden Shoes, and numerous club and international honors throughout his career. However, Ronaldo is more than just a football player; he is also a successful businessman who has created his own brand, CR7.
The CR7 brand includes a range of products such as clothing, footwear, fragrances, and accessories. It is estimated to be worth over $1 billion and is one of the most successful athlete-driven brands in the world. The question, though, is who actually owns the CR7 brand?
To understand who owns the CR7 brand, we first need to look at Ronaldo’s career and how he began building his brand. Ronaldo started his career with Sporting CP in Portugal before moving to Manchester United in the Premier League. His performances on the pitch made him a star, and in 2009, he joined Real Madrid for a then-world-record transfer fee of £80 million. It was at Real Madrid that Ronaldo really started to build his brand, and he soon became one of the most marketable athletes in the world.
In 2016, Ronaldo created his own company, 7EGEND, which owns the CR7 brand. According to reports, Ronaldo has a 50% stake in the company, while the other half is owned by his agent, Jorge Mendes, and Polaris Sports, a Portuguese investment fund. This means that Ronaldo has a significant amount of control over the CR7 brand, but he is not the sole owner.
Ronaldo’s involvement in the CR7 brand goes beyond just being a shareholder. He is actively involved in the design process, ensuring that the products reflect his style and personality. The brand has become known for its high-quality products, with a focus on luxury and sophistication.
The CR7 brand has also expanded into other areas, such as hospitality. In 2019, Ronaldo opened his first hotel, the Pestana CR7 Lifestyle Hotel, in his hometown of Funchal, Madeira. The hotel is a joint venture between Ronaldo and Pestana Hotel Group and is expected to be the first of many CR7 hotels.
In conclusion, Cristiano Ronaldo owns a 50% stake in 7EGEND, the company that owns the CR7 brand. His involvement goes beyond just being a shareholder, as he is actively involved in the design process and has expanded the brand into other areas such as hospitality. The CR7 brand’s success is a testament to Ronaldo’s business savvy and marketing prowess, and it is likely to continue to be a major player in the world of sports brands for years to come.
