Cristiano Ronaldo is one of the most famous and well-known football players in the world. His skill and talent on the field have earned him numerous accolades, but he’s also gained significant popularity from his endorsement deals with several brands. Ronaldo is one of the biggest names in advertising, with a vast range of endorsements by diverse companies across different industries.
Nike
First on Ronaldo’s list of endorsement deals is the iconic sportswear giant Nike. Ronaldo has been a brand ambassador for Nike since he signed a sponsorship deal with the company in 2003, just before he joined Manchester United. In 2016, Ronaldo signed a lifetime deal with Nike worth approximately $1 billion. The deal marked the first time Nike had signed a lifetime deal with a footballer, cementing Ronaldo’s place as one of Nike’s most valuable athletes.
Cristiano Ronaldo fragrances
Ronaldo has also ventured into the world of fragrances with his line of perfumes, Cristiano Ronaldo Fragrances. He launched his first fragrance, Legacy, in 2015. Other fragrances produced under his brand include Legacy Private Edition, CR7 and CR7 Play It Cool. The CR7 fragrance range has been successful, with consumers recognizing Ronaldo’s unique blend of elegance and seduction in each bottle.
Tag Heuer
Swiss luxury watchmaker Tag Heuer is another company that Ronaldo endorses. In 2014, Ronaldo became a brand ambassador for Tag Heuer, joining the likes of fellow ambassadors, tennis player Maria Sharapova and Hollywood actor Leonardo DiCaprio. The brand has been able to capitalize on Ronaldo’s global appeal to promote its range of timepieces.
EA Sports
Ronaldo is also the face of several popular video games, including FIFA, the world-renowned soccer game. He has been a brand ambassador for EA Sports since 2012, and each year his image is featured on the cover of the game. In 2018, Ronaldo was also the face of EA Sports’ mobile game, FIFA Mobile.
American Tourister
In 2018, Ronaldo teamed up with luggage company American Tourister as its global brand ambassador. The partnership was formed to promote the company’s range of products, including luggage sets, backpacks, and wallets. The partnership has been successful, with Ronaldo appearing in numerous promotional campaigns and advertisements for the brand.
MTG
Japanese wellness brand MTG is another brand that Ronaldo endorses. Ronaldo has been a brand ambassador for the company since 2014, promoting the company’s range of skincare and fitness products. The company has been able to use Ronaldo’s image to promote its products in Europe and Asia.
Conclusion
Ronaldo’s endorsement deals have helped establish him not only as a football superstar but as a brand in his own right. Nike, Cristiano Ronaldo Fragrances, Tag Heuer, EA Sports, American Tourister, and MTG are just a few of the brands that have sought to capitalize on Ronaldo’s global appeal. With numerous achievements and numerous endorsements, Ronaldo’s popularity only continues to rise as the years go on.
