As one of the most iconic athletes in the world, Lionel Messi has several lucrative endorsement deals, including his partnership with Adidas. The German sportswear brand has been Messi’s sponsor since 2006, and the partnership has proven to be a successful one. So, how much does Adidas pay Messi?
While the exact amount of Messi’s deal with Adidas hasn’t been disclosed, reports suggest that the contract is worth an estimated $12 million per year. This is on top of Messi’s other endorsements, which include partnerships with Pepsi, Gatorade, and Huawei.
The Adidas deal is a particularly significant one for Messi, as he has been with the brand since he was a teenager. In fact, Messi was just 18 years old when he signed his first sponsorship deal with Adidas back in 2006. Since then, the partnership has only grown stronger. Messi has been featured prominently in Adidas’ marketing campaigns and has even had several signature shoes released by the brand.
However, Adidas’ partnership with Messi goes beyond just a monetary deal. The brand has also invested in several charity and community initiatives that Messi is associated with. For example, Adidas has contributed to the Lionel Messi Foundation, which helps children in need around the world. The company has also worked with Messi on the development of a football school in his hometown of Rosario, Argentina.
Despite its top-quality products and impressive roster of athletes, Adidas still faces fierce competition from rivals like Nike, Puma, and Under Armour. As such, the partnership with Messi is crucial in helping Adidas stand out in the crowded sportswear market. Messi’s global appeal, exceptional talent, and humble personality make him an ideal ambassador for the brand, and Adidas has certainly benefited from its association with the football superstar.
In conclusion, Adidas pays Messi an estimated $12 million per year for his endorsement and partnership. This figure reflects not only Messi’s popularity and global appeal but also the strong bond that has developed between the footballer and the sportswear giant. Messi continues to be a critical part of Adidas’ marketing strategy, and it looks like the partnership between the two will remain strong for years to come.